According to forecasts for 2019, hotels in France are expected to generate €8.29 billion in sales through various online distribution channels. Direct and indirect sales have increased by 57% over the last ten years. Over the course of the next four years, these sales should even approach €10 billion (€9.84 billion). Online distribution channels have become an essential instrument for hotels wishing to maximize their sales. Part Two: Digital Innovation, The Challenge Of Tomorrow For Hotel Distribution.
Develop the digital tools to enhance the customer experience However, the solution is far from being that simple. To be able to reach your customers, to increase “touchpoints”, you must be able to communicate with them, which implies being technologically up to date. The human touch can be...
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