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Direct Online Hotel Distribution: Review And Prospects. Part 1

5 min reading time

Published on 29/10/19 - Updated on 17/03/22

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According to forecasts for 2019, hotels in France are expected to generate €8.29 billion in sales through various online distribution channels. Direct and indirect sales have increased by 57% over the last ten years. Over the course of the next four years, these sales should even approach €10 billion (€9.84 billion). Online distribution channels have become an essential instrument for hotels wishing to maximize their sales. Part One: Marketing And Loyalty Program To The Rescue Of Direct Booking.

Hilton relies on a movie star to attract new customers In September 2018, the American hotelier launched an advertising campaign under the slogan “Expect Better. Expect Hilton.”, which featured movie star Anna Kendrick. The idea was to address customers of generations Y and Z (18-34 years-old), with...

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