The online hotel booking agency announced its commitment to make its rate parity clauses more flexible would be applied to the whole of Europe. And this starting from July 1, 2015 as planned in France, Italy and Sweden.
"Booking.com announced it will amend its parity terms with all accommodations partners in Europe by 1 July 2015", announced the online hotel booking agency in a press release this morning.
As a reminder, Booking.com pledged to change the rate parity clause and remove any clause imposing parity obligations in terms of availability of rooms or business conditions not only against competing platforms but also hotels' offline direct channels and part of their online channels. All European hotels will then be able to charge lower prices and better trading conditions on competing platforms and offer cheaper rates via their offline sales channels. They can also hold for their direct sales channel (online or offline) a number of nights greater than the number of nights allocated to Booking.com.
- New commitments for Booking.com in Europe
- Booking.com's promises have not won unanimity
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