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Interview | David Kong, President and CEO, Best Western: "In Europe we are looking for growth of about 200 hotels every year going forward."

What are Best Western’s DNA and values? How do you manage to implement it in independent hotel partners? You recently launched new brands for your hotel partners, could you explain us your brand strategy? How do you differentiate Sadie & Aiden from Glo & Vib? What are the guidelines of your digital strategy? F&B sector is becoming more and more important in terms of revenue and in terms of image, what is your strategy and what are your goals on that sector? What steps have you implemented to ensure sustainable development and management of your hotels? What are your development plans for Europe and worldwide? Do you have target figures for 2020-2025? How do you imagine that the hospitality business will evolve over the next few years? How will Best Western adapt?

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