Tourism in the era of instagrammability

10 min reading time

Published on 07/08/23 - Updated on 07/08/23

réseaux sociaux

Social media are an integral part of our daily lives, with people spending between 1 and 3 hours a day on them, depending on their age. While these networks are primarily a way of keeping in touch with friends and family and filling in free time, their purpose is also aspirational. According to the latest survey published by We Are Social, 35% of Internet users use social media as a source of inspiration for their next trip. And now the leading trendsetters are the travel influencers who make and break trends in the tourism sector. Whether macro or micro, they are playing an increasingly central role in promoting destinations and tourist establishments to young and old alike.

The power of travel influencers In just a few years, influencer marketing has gone from being an underrated promotional technique to the new standard in the tourism sector. And it's not about to run out of steam: it's estimated to be worth over 21 billion dollars this year. There's no question today...

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