Digital technology is omnipresent in our daily lives, particularly with the rise of new technologies that are increasingly immersive and sophisticated. If virtual reality, augmented reality and artificial intelligence have revolutionised the way we use technology and have found their way into many sectors of activity such as tourism and hospitality, what will happen with the metaverse? While this new immersive world is still in development, its impact on our industry is already well underway. How will it impact the sector in the medium and long term?
A trendy buzz word Metaverse has been one of the most heard words of 2022 and its hype is not likely to subside anytime soon given the craze it generates. Nevertheless, according to Auvergne-Rhône-Alpes Tourisme, only 20% of French people know exactly what it is and 17% have already experienced it...
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