Le Bristol Paris, has launched a collection of 11 NFTs (non-fungible tokens). Unique digital assets that allow their owners to prove their authenticity through blockchain technology.
With this innovation, the century-old company wants to offer its customers an even more advanced service and experience.
The 11 NFTs, in this series called "The Bristol Unlocked", were created in collaboration with the start-up Metav.rs and will be put on sale on 14 April in exchange for cryptocurrency.
The 11 owners of the NFTs will form a very private club: the H3ritage. This membership will allow them to unlock exclusive and unique offers such as dishes and cocktails not present on the menu, as well as access to the pool or to private events.
- The luxury sector continues to expand and modernise by combining hotels, new technologies and F&B. An example of hybridization that has never been tried before. However, given the unique and extremely limited nature of NFTs, they are perfectly suited to the high-end and exclusive world of luxury on the same level as art.
- The use of F&B as the key to this offer shows the attractiveness of this segment and the place that gastronomy now occupies within the palaces.
- NFTs, while they offer a new and innovative experience for hotels, are above all a new way of engaging and building loyalty. The Bristol's value proposition for NFT holders is to be part of a small community of 'honorary' members who have access to exclusive content and events. This is a way for the hotel to tap into a part of its clientele that would like to acquire additional VIP status.
On another scale, it confirms the desire of today's consumers to feel unique thanks to ever greater personalisation.