Digital, artificial intelligence, these terms have invaded the media and are transforming the working world, even for hoteliers. Beyond words and concepts, the possibilities are endless for accommodations professionals. The expectations and needs of customers have multiplied with the arrival of digital technology. Digital technologies which has brought and will continue to bring about many changes in the hotel business. Time saving digital technologies can put an end to employees’ administrative and repetitive tasks, enable smoother interaction, provide instantaneous answers to customers regarding generic problems, make human contact more qualitative... What are the concrete changes brought on by new technologies? Let’s look at the core of the sector to discover them.
Marketing and sales: catchment area and multiplied points of contact Keep in touch and manage your e-reputation: A Facebook page and/or a Twitter account can help you maintain a direct and personalized link to your customers and keep an eye on your e-reputation. Increasing numbers of...
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