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What’s next for Hilton?

In August, Hilton announced the relaunch of a luxury soft brand, first Home2 Suites using modular construction, with openings in France, Zambia, the U.S. and Germany.

Hilton Garden Inn has opened 10 new properties in travel-friendly destinations, including firsts for the brand in France and Zambia. The latest openings continue the brand’s rapid global growth in popular markets, such as Bordeaux.

“With these 10 new properties, we are building on our commitment to anticipate and cater to the evolving needs of today’s modern traveler,” said John Greenleaf, Global Head, Hilton Garden Inn. “Each new property exemplifies our focus on providing ‘simple things on another level,’ such as bright interior designs, region-specific hotel prototypes, and on-trend food and beverage choices, reflective of the local area.”

New properties included:

  • Hilton Garden Inn Bordeaux Centre (166 rooms)
  • Hilton Garden Inn Munich City West (128 rooms)
  • Hilton Garden Inn Lusaka Society Business Park (148 rooms)
  • Hilton Garden Inn Chicago McCormick Place is part of Hilton’s first ever tri-branded property that also features Hampton by Hilton and Home2 Suites by Hilton.

Additional recent openings for the brand include Hilton Garden Inn Boise Downtown in Idaho, Hilton Garden Inn Topeka in Kansas, Hilton Garden Inn Omaha Aksarben Village in Nebraska, Hilton Garden Inn Dallas at Hurst Conference Center in Texas, and Hilton Garden Inn Westchester/Dobbs Ferry and Hilton Garden Inn Corning Downtown in New York.

In addition, Hilton is preparing to relaunch a luxury soft brand called LXR Hotels & Resorts.

Last month it was reported that Marriott-Starwood would be losing the St. Regis, Westin and W Hotels in Dubai. The owner of these hotels - Al Habtoor Group - has appointed Hilton to operate them.

It has also been reported that the W will be renamed V and become part of Hilton’s Curio Collection and the Westin will be reflagged under Hilton.  However, The St Regis has become the launch property for the resurrected brand: LXR Collection. It is now known and marketed as the Habtoor Palace Hotel, part of LXR Hotels & Resorts.

Back in 2005, Blackstone Group launched LXR Luxury Resorts, using the brand to reposition 14 hotels the firm acquired when it bought out Wyndham International. After Blackstone acquired Hilton in 2007, many LXR properties were reflagged under Hilton brands.

A Hilton spokesman confirmed that the company plans to launch LXR later in 2018. LXR appears to be a soft brand, with properties maintaining their individual identities.

Home2 Suites by Hilton announces that the brand will open its first hotel using modular construction in early 2019.

Developed by Southern Hospitality Services and constructed by Akshar Development, brand executives gathered yesterday at the future site of Home2 Suites by Hilton San Francisco Airport North for a staging ceremony where pre-fabricated elements of the hotel were put into position.

The hotel represents the Bay Area's first modular build hotel, and the first Home2 Suites by Hilton modular build.

"Staying at the forefront of building trends has translated to faster construction and ramp-up times, making Home2 Suites one of Hilton's fastest-growing brands," said Adrian Kurre, Global Head, Home2 Suites by Hilton. "The unmatched efficiency of modular building allows us to provide a consistent, high-quality product constructed in as little as half the time of a traditional build, allowing owners to see an even faster return on their investment."

Modular construction is a process through which a project is built off-site in a controlled environment to produce "modules" which are then assembled on-location. This building technique allows for faster construction time without sacrificing quality, especially in high-barrier-to-entry markets where available skilled labor is limited.

By using this process, construction time for the Home2 Suites by Hilton San Francisco Airport North property was cut nearly in half and will be significantly shorter than the average for the Bay Area market.


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