Hilton’s new franchise Tempo by Hilton is a trendy and relaxed lifestyle brand that provides hotel owners and developers with a highly scalable brand that is both uplifting and accessible to future guests. The brand has established and built upon partnerships with experts in the well-being, food and beverage and other lifestyle spheres. These include Arianna Huffington’s behavior change platform, Thrive Global and the established culinary firm, Blau + Associates. These organizations help guests continue to prioritize well-being and personal growth while traveling.  

These partnerships have helped the brand to provide invigorating and relaxing guest rooms that encourage rest and re-energizing to help guests recharge and renew. Shared spaces and amenities designed to inspire where guests may enjoy state-of-the-art fitness offerings; flexible meeting spaces and more informal areas perfect for collaborating with teammates or working. Culinary journeys are developed with Blau + Associates, Tempo by Hilton’s food and beverage offerings ensure guests have access to everything they need to sustain energy and boost focus. The in-lobby Fuel Bar offers a complimentary coffee and tea bar with a hand-selected assortment of premium coffees and teas. Smoothies and other breakfast favorites are available at the casual cafe (see photo). Blau + Associates will collaborate with Hilton to form a Chef Collective, an advisory board of young up-and-coming chefs who will help create seasonal menus. Another significant goal is sustainability. Tempo by Hilton aligns with Hilton’s Travel with Purpose 2030 Goals to double its investment in social impact and cut its environmental footprint in half. This new brand is committed to implementing sustainable practices throughout the guest experience including responsible seafood sourcing. As part of its Zero plastic bottles policy,  the brand has hydration stations throughout the property and full-size bath amenity dispensers.

Phil Cordell, SVP and global head of new brand development, Hilton talks about the new brand:

Tempo by Hilton introduces a new concept by combining all the benefits and efficiencies owners expect from a limited service model with an uplifting dose of inspiration. […]. The end result is a compelling, yet approachable brand that enables owners to expand their portfolios in sought-after locations across the country as well as capture a new demographic of travelers.

The brand will launch first in the United States where there are more than 30 individual commitments to date with properties confirmed in several prime markets  including New York, Maui, Boston, Los Angeles, Lexington, Nashville, San Diego, Charlotte, Washington D.C., Houston, Atlanta, and more. An additional 30 deals are in various stages of development. Each of these properties will join the group's guest loyalty program.