The Tourism Development Fund of Saudi Arabia signed a preliminary agreement with Deutsche Hospitality to develop and operate Steigenberger Porsche Design Hotels projects in Saudi Arabia.
The agreement includes the right to exclusively launch the first Steigenberger Porsche Design Hotels project in the Middle East. The property’s location is yet to be announced.
Steigenberger Porsche Design Hotels will a minimum of 150 rooms, suites, and penthouses. The hotels will include a restaurant and lounge concept, exclusive meet and greet areas, and health and beauty facilities, which includes a gym and wellness area.
Marcus Bernhardt, CEO of Deutsche Hospitality
We are pleased to collaborate with TDF to launch new hotel projects in Saudi Arabia, including the first Steigenberger Porsche Design Hotel in the Middle East. The project will cater to the sophisticated needs of the Saudi market, creating a unique and innovative experience within the Kingdom’s luxury lifestyle hotel segment that is sure to offer an incomparable guest experience. A Steigenberger Porsche Design Hotel in Saudi Arabia reflects our commitment to the region and our support for the Kingdom as a leading global tourist destination.
Tourism is one of the key pillars of the kingdom's Vision 2030 transformation programme, which seeks to diversify the economy and reduce its dependence on oil.
Steigenberger Porsche Design Hotels is set to open properties in 15 cities around the world, including London, Shanghai and Singapore, and the brand previously announced that a Dubai property is in the pipeline, but Dubai’s Porsche Design Hotel will only open after the Saudi outpost makes its debut.
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