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Record Growth for Marriott in Europe

2 min reading time

Published on 19/03/14 - Updated on 17/03/22

AC Hotels Nice

As it approaches the double the number of hotels signed annually in Europe since 2010 resulting in 27,0000 new rooms and five new brands in four years, Marriott Worldwide had a record growth year in 2013 with the signature of 67,000 rooms.

Since 2010, Marriott International has opened or signed almost 27,000 new rooms and launched five brands in Europe; Autograph Collection, EDITION, AC Hotels by Marriott, Residence Inn by Marriott and Moxy. The number of hotels signed annually in Europe has doubled since 2010 and Marriott worldwide had a record growth year in 2013, signing 67,000 rooms. These figures exemplify the strengthening of Marriott's brands portfolio.

"We are excited by these record results and the momentum moving into 2014," commented Amy McPherson, President and Managing Director, Marriott International, Europe. "The next two years are particularly exciting for Europe as we already have plans to open 38 hotels and launch ground-breaking experiences that will surprise and delight our customers and guests. The new lifestyle brand, Moxy (launched at ITB Berlin in 2013) is scheduled to open its first hotel in Milan in September, Moxy Milan Malpensa. We are also on track to open an extraordinary JW Marriott Resort & Spa in Venice in February 2015, along with new Marriott hotels in Moscow and Istanbul. Renovations at Paris Marriott Rive Gauche Hotel and London Marriott Hotel Kensington will showcase our new and innovative future of meetings concept."

While Eastern Europe has the fastest growing market with 16 new hotels scheduled to open by 2015, and Marriott is doubling its presence in Western Europe, In the UK and Ireland Marriott's lifestyle brands are the focus. In 2013, London was a strategic focus for Marriott's lifestyle brands with three major iconic hotel launches throughout the year: two Autograph Collection hotels and the London EDITION. Autograph Collection also opened The Glasshouse in Edinburgh, an extraordinary hotel with an historical church façade against a modern glass construction and also added Powerscourt in Ireland, a palatial hotel in the grounds of a 12th century estate. The UK is expected to be one of the key markets for Moxy over the next few years. In Scotland, 2013 included the launch of Courtyard by Marriott Aberdeen Airport Hotel.

Meanwhile Germany is the fourth largest source market for Marriott International globally, and one of the group's strongest countries in Europe. It is the location for many of Marriott International's key innovations including the launch of Marriott Hotels' future of meetings concept. Several high profile hotel launches will take place in Germany in the next few years. For Europe overall, another 13 Moxy hotels are expected to be signed by the end of 2014.

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