
For the second consecutive year, the global hotel supply in France is up by +2.3%, with a growth rate similar to the previous year. After 6 years of shrinking, the rebound begun last year was thus confirmed, particularly for the unbranded hotel industry, which was driven by boutique hotels and re-openings following renovations and updates for compliancy. Chain hotels, meanwhile, continue to grow at a moderate rate. While the French hotel supply has not climbed back to its previous peak just before the crisis in 2009 and the new hotel standards led to a restructuring of the sector, but we are beginning to head in that direction again. The upscale and midscale are the most dynamic segments in terms of supply growth, illustrating the repositioning that is underway.
The year 2014 had already brought a glimmer of hope after years of inexorable crumbling of the global hotel supply in France. Initially, circumstances were not very favorable to dynamic growth in supply: the shock of 2009 and the end of bank financing took a while to be digested; increases in TVA...
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