There is no doubt that Europe is a market where all the global playerswant to be present, whether by buying out historic European players in the East or by pushing organic growth with new brands in the West.
Accor’s challengers are gaining ground on the historic player in Europe. While Accor alone weighed the equivalent of its three challengers at the end of 2018, the gap is narrowing. This change is in no way due to a slowdown on the part of the European leader, which on the contrary is accelerating...
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