The attractiveness of France as a destination persists, particularly among American groups. The market's stability and resilience, as well as its position as the world's leading tourist destination, make it a prime target for groups seeking development on the Old Continent.
AMERICAN BANDS IN THE STARTING BLOCKS Of the top 10 global groups present in France, the three largest increases in the portfolio are made by Americans. Leading this growth is Hilton Worldwide, which in 2019 opened 3 properties in the Île de France region and another in Toulouse. 2020 will see an...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.
BECOME A MEMBERAlready a member ? Login