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[Ranking] of hotel groups and chains in France, the COVID-19 period is beginning to leave its mark

The COVID-19 pandemic has tempted some independent hoteliers to opt for the security of brands, be it an integration or consortia model. The French market, with its diversity and the resilience it showed during the COVID-19 pandemic crisis, is particularly attractive to operators. The advances made by the two American world leaders demonstrates their desire to strengthen their presence on the French markets.

The historic number 1 Accor maintained pole position with its portfolio almost totalling the same number of rooms as its 11 challengers. The French group kept up a positive growth rate of 1.4%, adding 2,140 rooms to its portfolio, which is the highest growth in absolute value of the top 20 groups present in France.
The ibis megabrand continued to drive its growth with 21 openings, including 2 ibis, 6 ibis budgets and 13 ibis styles. It reported growth of 2%, which represents an increase of 1,548 rooms in volume.
On a different scale, the lifestyle brands saw the greatest growth, with an 88.6% increase in rooms at TRIBE, i.e. one more property opened in Carcassonne, 160 new keys at JO&JOE in Paris Nation and
five openings under the Greet banner, including at Bordeaux airport, Rennes and Castres Saix. The joint venture between Accor and Ennismore is expected to accelerate growth opportunities by capitalising on Accor's extremely wellestablished network in France.

For the Chinese company Jin Jiang, the number of rooms remained stable for the second consecutive year. 0.4% growth in 2021 and 0% in 2022. Once again, the Kyriad Direct brand performed well in terms of development, with 16 openings, representing 2,685 new rooms. This development was due to the  conversion of 7 properties operated in 2021 by another group, 7 other properties were converted internally and 5 new properties  were opened. For Golden Tulip, several properties were extended, increasing the
number of rooms by 5.5%. The Radisson Blu brand's portfolio remained stable, while Radisson Collection made its debut in France with the Cour des Loges in Lyon. The Première Classe brand was also on
the rise again with the integration of two properties in Angers and Troyes. For other brands such as Campanile, Kyriad and Kyriad Prestige, the volume of rooms was down.

B&B Hotels remained in great shape with 18 openings for a 6.2% increase in the number of rooms following a 3.1% increase in 2021. The French chain added 1,432 rooms to its portfolio, the second largest increase in France, in terms of volume, behind the leader Accor. Of these 18 openings, two were in St Nazaire and two others in Bordeaux. There were also three openings in the Île-de-France region and others throughout France. The recent agreement between B&B Hotels and Covivio is expected to boost the growth
in 2022 with 31 conversions announced within the investor's portfolio.

The BWH Hotel Group saw its portfolio increase by 709 keys, i.e. a growth of 4.7%. Nine independent properties are now under the Best Western banner among the 17 new brands that joined the group, thus increasing the number of properties by eight. The Sure Hotel brand grew by 112 keys with six new properties opened, including three independent properties. The Aiden property opened in 2021 was also previously operated with no corporate brand.

Ranking France Hotels 2022
Source MKG Consulting Database

The Originals Human Hotels & Resorts cooperative lost 4.4% of its room volume, representing 20 properties that closed or moved to another brand. This decline follows on from the 10.1% decrease
in 2020 and the 11.2% one in 2019, a continuous erosion since 2016. The cooperative changed its identity in 2018 in order to strengthen its image and to promote its independent owners around values such as being human, sustainable and local. While the brand is still attracting new entrants, it is suffering from the
restructuring of the French market, which is seeing independents relying more and more on networks offering them greater support, and also properties closing due to a lack of buyers or financial difficulties.
This trend is not limited to The Originals Human Hotels & Resorts.

The American group Marriott International posted the 4th best increase in the number of rooms with growth of 7.1%, or 680 keys. The Renaissance and Bulgari brands (with the arrival of the Bulgari Paris) added a new property to their French portfolio, while the Moxy brand gained 544 keys with three openings in Amiens, Bordeaux and Sophia Antipolis, as well as a reopening of the Moxy Lyon airport. For all the other brands of the group, it was status quo on the French market.

The British company IHG retained 7th place. It lost 176 keys, which reduced its portfolio by 2.1%. 2021 marked the arrival of Kimpton in France with the Kimpton Saint Honoré setting up close to the InterContinental Paris le Grand. The 149-key property took over the former Samaritaine de Luxe and the new property will preserve the original façade, the iconic staircase and the lifts from the days when
tourists shopped before heading to a night at the Opera. While the Indigo brand is no longer present in Paris, an 87-room new property opened in Cagnes sur Mer. The core Holiday Inn and Holiday Inn Express
brands are slightly down across the country with a net closure of 35 rooms, despite the more than 500 rooms that came under the brand in 2021. Crowne Plaza had one opening and one closure, but lost 326 rooms with the closure of the Crowne Plaza Paris CDG.

Brit Hotel accelerated its growth in 2021 with a 5.7% increase in the number of rooms compared to 0.6% in 2020. The positive balance is due to 9 properties with one new opening, 12 conversions and 3 re-openings. The Breton group was able to win over several independents. Its size allows it to keep personalised
services and that reassures owners for whom the crisis linked to COVID-19 has been difficult. Guy Gérault, the group's managing director since 2013, has stated his ambition to cover the whole of France while maintaining a scale that allows him to keep up the customised support that is the hallmark of Brit Hotel.

The Walt Disney Company's properties will maintain a strictly stable portfolio after the reopening of the Marvel property in 2020. The American giant's hotel portfolio in Europe is currently being renovated
after two particularly impactful years for this tourist segment, which mainly accommodates an international clientele room volume, i.e. 794 keys, resulting in a net loss of 15 properties. The group plans to react to these losses with the renewal of its core brands across Europe. Comfort Hotel lost 539 rooms and Quality
Inn 209. Ascend Collection lost one of its two properties in France with the conversion of one property to independent management.

In contrast to its strong global growth driven by the integration of a portfolio of resorts, Hyatt Hotels & Resorts lost 2% of its portfolio in France, or 66 rooms with one property removed from the portfolio.
This stagnation follows a year of growth in 2020 when the group had developed its offer by 15.4% in France.

Hilton Worldwide, which has ambitions to conquer France, has the best growth in the French top 20. A 19% increase in rooms, i.e. 455 openings in 5 properties. Hilton Garden Inn opened in Tours (100 rooms) and Le Havre (106). The American company opened a second Hampton in Tours with 70 rooms. The young brand Canopy opened its first property in Paris. The soft brand Tapestry Collection also arrived in the French capital with 56 rooms.

The second Breton group in this French top 20 is Oceania Hotels, which opened La Rochelle, France
6 new rooms in addition to the group's 2,456.

Honotel expanded its portfolio by 153 rooms, increasing its portfolio by 7.1%. It climbed two places in the ranking with,
in particular, six Happyculture Collection openings for a net portfolio increase of five properties.

The Lucien Barrière Group remained stable in 2021 and retained in 15th place. The years 2020 and 2021 were particularly difficult for its upscale and luxury properties with the absence and then the timid return of international clients.

Indevho lost 158 keys, i.e. a 6.6% drop in the number of its properties, with 5 departures from its portfolio despite a reopening.

In 17th place, ACE Hotels took advantage of two openings in Rouen and Lyon Venissieux in 2021 to increase its portfolio
by 9.9% with 169 additional rooms.

Adonis Hôtel et Résidences posted a 7% increase in the number of its properties with two new acquisitions in Dijon and
Saint-Jean d'Arves. The group lost 28 keys in Pornichet. 

The Centaurus Group saw its portfolio fall slightly by 2.6% with 42 fewer rooms, i.e. 1,558 rooms in 2021, after a 5.5% increase in its portfolio in 2020.

OKKO Hotels gained one place in the ranking with the second highest increase in the number of rooms in this top 20, i.e.
18.9%, or 220 new keys. 120 rooms in Lille Centre and 100 in Nice Airport. 

20th placed DHM dropped a place in the ranking with 78 closures. After a 10.2% loss in inventory in 2020, the company, which is owned by former Balladins employees, lost 5.4% of its portfolio.

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