The hotel group announced the signature of a strategic partnership with LCG World, an Italian specialist in the hotel industry, to support its development at the destination.
By signing a strategic partnership with LCG World, Louvre Hotels Group plans to grow the presence of its Golden Tulip and Tulip Inn brands on the Italian market through franchise agreements.
Ambassador of two brands in Italy, LCG World has good knowledge of the market and its hoteliers' expectations. It specializes in sales and marketing activities for independent hoteliers whose goal is to generate additional revenue through local commercial actions.
"We rejoice in this partnership that will allow us to accelerate our growth in Italy. LCG World is a solid local partner that has the knowledge of the market and experience that are necessary for developing our brands and accompanying our franchisees efficiently," declared Pierre-Frédéric Roulot, president of Louvre Hotels Group.
Gerardo S. Forestiero, President of LCG World, added: "The development of the Golden Tulip brands will take place through a franchise supply that is adapted to the Italian market. We are very pleased about this partnership with Louvre Hotels Group, which has a great deal of experience in the hotel sector, and we are convinced that these flexible brands are perfectly suited to our market".
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