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New design revealed for Sheraton Hotels & Resorts

With over 40 hotels around the world expected to reflect the new brand vision by the end of 2022, Marriott International already unveils the transformation of 6 hotels at flagship locations.

Sheraton Hotels & Resorts is ready to welcome the brand’s new vision at Sheraton Phoenix Downtown, USA; Sheraton Denver Downtown, USA; Sheraton Tel Aviv, Israel; Sheraton Grand Dubai, UAE; Sheraton Guangzhou, China and Sheraton Mianyang, China.

This is a pivotal moment for Sheraton as we see hotel owners embracing the new vision and bringing it to life for the first time. Over the past 80 years, Sheraton has always offered guests the time-honored assurance of a welcoming community. We are proud to have built on this legacy in the new concept, creating an environment where guests can enjoy all the familiar comforts of the Sheraton brand, but with fresh, contemporary updates. As travel resumes, we look forward to welcoming guests into this new chapter for Sheraton.

Amanda Nichols, Senior Director and Global Brand Leader of Sheraton Hotels

At the heart of the new Sheraton experience is the lobby. Re-imagined as the “Public Square” of the hotel; an open space that invites people to join or be alone amongst others.

Built into the new design are elements such as the Community Table, purpose-built workspace in each hotel’s lobby and allows guests to work, eat and drink. These tables are designed with amenities to keep guests productive, including built-in lighting, outlets and wireless charging stations. 

The Studios are flexible gathering spaces available to book whenever a guest needs it. Built on raised platforms and enclosed with glass, the tech-enabled Studios welcome guests to contribute to the energy of the public space while also providing privacy and focus for everything from small group meetings to private dining experiences. Soundproof booths are placed throughout the lobby, for a phone call.

The new guest rooms have been reimagined with new tools for productivity, such as a height-adjustable work table, integrated power and charging and layered lighting.

At the Sheraton Club Lounge, for Marriott Bonvoy Elite members and Sheraton Club level guests, guests will find food and beverage offerings, premium amenities, enhanced connectivity, and 24/7 access to provide a private environment.

There are currently 446 Sheraton hotels in 74 countries around the world. In 2021, Sheraton Hotels will continue complete renovations in locations including Nashville, USA; Toronto, Canada; Nice, France; Kiev, Ukraine; and Xi’an, China.


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