Born during the rebranding of Carlson Rezidor Hotel Group, which became Radisson Hotel Group in March 2018 - the Radisson Collection brand replaced Quorvus Collection, which operates 3 properties.

Positioned in the luxury segment, in a group that mainly operates medium and high-end brands, the new brand aims to grow rapidly.

With nearly 1,800 rooms currently in operation, the brand still has a small supply compared to other historic brands: Radisson Blu Hotels & Resorts (70,000 rooms), positioned at the top of the range, and Country Inn & Suites by Radisson (40,000 rooms), in the middle. Followed by Radisson Hotels with nearly 35,000 rooms, Park Inn by Radisson with nearly 30,000 rooms and Park Plaza with nearly 10,000 rooms, as well as the economy brand prizeotel currently operates 4 properties with nearly 1,000 keys.

Radisson Collection will have to grow to make a place for itself in the group and has nearly 1,500 keys in its pipeline, almost the equivalent of the rooms currently in operation.

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Development strategy

The brand is defined as follows: "Radisson Collection is a new generation of emblematic and unique properties. A collection of exceptional, absolutely unique hotels."

Among the hotels in operation Radisson Collection has already passed 9 properties under its flag, including some iconic ones in their respective cities such as the Royal Hotel Copenhagen and the May Fair in London.

In Moscow, one of the capital's "Seven Sisters", a family of neoclassical skyscrapers with an Olympic swimming pool and 10 boats to offer river cruises in the city are among the projects under development.

With a structured offer in Northern Europe (4...