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Hub by Premier Inn: the connected chain shares its goals

2 min reading time

Published on 25/08/15 - Updated on 29/06/23

Hub by Premier Inn London Covent Garden

Hub by Premier Inn, the first hotel brand to enable its guests to control all the different aspects of their stay through an application, should quickly grow its portfolio to 6,500 rooms in the United Kingdom.

Whitbread is turning its latest technological innovations into a hotel brand called Hub by Premier Inn. In addition to offering optimized, fully equipped hotel rooms (HD WiFi, smart television...), Hub by Premier Inn offers its guests a connected experience. It is the first brand to allow them to control all the different aspects of their stay through a mobile application: reservation, room temperature and brightness, available television and radio stations prior to their arrival, share the contents of their mobile devices with the television, and even the order breakfast. Rooms start at 69 pounds sterling per night, or close to 95 euros.

Already established in London, in a property located at Covent Garden, the new concept was developed rapidly. Whitbread is aiming for a portfolio of 6,500 rooms in the United Kingdom by 2018. For now, these hotels will be opening soon in London (Tower Bridge, Brick Lane) and Edinburgh (Royal Mile, Rose Street). Nine other locations are also in the new brand's pipeline.

As of January 1, 2015, Whitbread with the fifth European group in terms of number of room according to the ranking produced each year by MKG Hospitality, hospitality consulting firm founded by Georges Panayotis. At the time it had 701 hotels for 57,615 rooms (read our report).The goal of the hotel group is to reach 75,000 rooms by 2018, or 11% of the British global supply.

Also read:



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  • European hotel ranking 2015: Premier Inn is European champion of supply growth




Whitbread

Whitbread

Hotel Group

  • Whitbread United Kingdom
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