Despite a context of decline in France’s global hotel supply, the increase in the supply of integrated chains remains positive during 2013. There are few noteworthy changes in the hierarchy of the market’s major actors, even if there is a notable boost to American groups. The branded hotel segment thus continues to gain market share, now presenting almost half of the total room supply in France. This progress is due to the absorption of a part of the independent hotel supply by chains that are pursuing new constructions, despite the financing difficulties that hoteliers are confronting today.
After renewed growth last year, France’s branded hotel supply continued its trajectory in 2013. With a total of 290,551 rooms on January 1, 2014, chain hotels posted new net growth by 4,300 rooms. Reaching 1.5%, the growth rate of the supply nonetheless slowed compared to the 2% growth of 2012...
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