A top destination for professional salons and other MICE events, to the point of attracting Barack Obama for his official visit to Germany, Hanover and its hoteliers experienced a few changes in the course of the year 2015, between renovations of flagship hotels and new branding.
Hanover, the capital of Lower Saxony, in the north-west of Germany, is a dynamic city with 520,000 inhabitants. The chain hotel industry has had an ongoing interest in the city's market: nothing could be more natural for this key business destination that can brag about having one of biggest exhibition centers in the world. In the districts of Mittelfeld and Laatzen there are thirty or so halls and pavilions lined up, representing a total of close to 500,000 sq.m of space for hosting fairs and events. Several dozen exhibitions dedicated to professionals are organized there, in addition to many annual festivities that address the general public such as Spring Festival and Oktoberfest – these events bring together more than one million participants each. Some of the most important salons include Agritechnica (agricultural technologies), CeBIT (new technologies), Domotex (interior decoration), Hannover Messe (industrial technology), the IAA (automobile), and Ligna (forestry and woodworking industry). These events, which can each attract up to several hundreds of thousands of visitors, are clearly primordial for Hanover’s hoteliers. However, the assets of this city nestled in the heart of Germany are not limited to its appeal to MICE events organizers. Rich cultural and architectural heritage, top notch social and intellectual fabric woven by universities and centers for scientific research, and a dynamic arts scene all combine to guarantee steady arrivals in Hanover and at its hotels year round (for more details see the European Hospitality Report).
As far as concerns the development of the supply in 2015, it is impossible not to refer to the most remarkable change on Hanover’s hotel scene. The flagship property of Maritim, a 286-room property located directly across from the sumptuous Neues Rathaus, closed its doors last December further to being purchased by the group from Berlin Intown. Opened in 1965...
As far as concerns the development of the supply in 2015, it is impossible not to refer to the most remarkable change on Hanover’s hotel scene. The flagship property of Maritim, a 286-room property located directly across from the sumptuous Neues Rathaus, closed its doors last December further to being purchased by the group from Berlin Intown. Opened in 1965...
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