The midscale brand, part of the Hilton Worldwide portfolio, just opened a landmark property a throw stone away from Waterloo Railway Station. It's the largest hotel of the brand outside the USA

It is the brand's first hotel in central London and follows the recent launch of Hampton by Hilton London Gatwick Airport North Terminal, joining Hilton Worldwide's global brand of over 1,900 mid-priced hotels.

The hotel comprises 297 guest rooms and is the largest Hampton by Hilton property outside of the U.S. With a focus on comfort and service backed by the 100% Hampton Guarantee, Hampton by Hilton London Waterloo centres around distinct comfort zones.

Simon Vincent, president, Europe, Middle East and Africa, Hilton Worldwide, said, "London has recently been announced as the world's most popular tourist destination, having seen a 20 percent increase in foreign visitors in 2013, now reaching almost 4.9 million. The opening of Hampton by Hilton London Waterloo, therefore, comes at an opportune time, introducing our value brand to the increasing number of tourists, and demonstrating the growth of our portfolio which includes three brands in this thriving, international city."

The Hampton Hotels brand, including Hampton Inn, Hampton Inn & Suites and Hampton by Hilton, is Hilton Worldwide's award-winning leader in the mid-priced hotel segment, serving value-conscious and quality-driven travelers. With over 1,900 properties totaling more than 188,000 rooms in 14 countries and territories