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European hotel chains: challengers become active

12 min reading time

Published on 25/02/14 - Updated on 17/03/22

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While the hierarchy of hotel groups at the forefront is not challenged, the battle is tougher within the top ten operators, with some changes under the pressure of British groups and due to the weakening of NH Hotels. The budget/economy hotel segment remains at the forefront of development as evidenced by the gain of one rung by French B&B Hotels.

The cumulative supply of chain hotels present in the European Union only slightly changed over the 2013 year, with a net increase that remains inferior to 16,000 rooms, a 1% increase. Behind this global figure, geographical realities are more contrasted, with a real boost to hotel development in the...

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