
The large provincial city in Spain’s autonomous community of the Basque Country is a cultural hot spot in 2016. Elected with Wroclaw, Poland, to be European Capital of Culture, San Sebastian is taking advantage of this opportunity to boost its image and improve its tourism installations. An 89 million euro budget was devoted to Donostia 2016, the Smart City project was launched at the same time. Fifteen or so hotels have risen out of the ground or are in the process of doing so on this occasion. The 2.5 million visitors benchmark should be reached in the agglomeration this year: a historic record. In addition to its history and gastronomic reputation, San Sebastian also relies on sports tourism and surf in particular to create its new image.
With some 200,000 inhabitants and 450,000 for the agglomeration, San Sebastian –Donostia in Basque– is trying to position itself alongside other important provincial cities such as Bilbao, its tourism rival, and Vitoria-Gasteiz, the political capital. Located deep in the Bay of Biscay and along the...
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