The brand by Choice Hotels International has announced full pipeline and expects to open one hotel per week until the end of the year, after already opening several in the last two months.
After undertaking a complete transformation more than seven years ago, Comfort Inn is more motivated than ever to welcome new units. The brand has announced some forty openings by the end of the year in cities such as Dallas, Nashville, Pittsburgh, San Antonio, and San Diego.
Brian Quinn, Choice Hotels’ head of development, new construction brands, is confident in the future of the brand:
Comfort's strong openings pace reflects the steady developer demand reinforcing the brand's leadership in the upper midscale segment. The ever-increasing number of updated Comfort hotels and our new-construction pipeline will allow the Comfort brand to thrive for years to come.
Meanwhile, Anne Smith, Vice President, brand management, design and compliance, Choice Hotels, explains the development strategy of the franchise, as may be observed in the recent choice of New York City:
Comfort hotels are designed to serve business travelers more than ever before, so it's fitting that these new hotels are opening in the New York area, the business capital of the world.
As for the properties that have already opened their doors, here is a look at the newcomers, from Ohio to New York.
Comfort Suites Marysville Columbus, Ohio (July 2019)
The 84-room, four-floor hotel is the brand's last born. Its transformation is evident throughout, whether it is through furnishings in the rooms or the common areas or even through the new logo. The 84 rooms have premium pillows and bedding, meeting rooms with a catering service that is able to accommodate up to 52 guests; the open lobby has space to work and socialize, a 24-hour fitness center and 100% smoke-free facilities.
Megan Brumagim, Vice President, brand management, design and compliance, for the brand, presented the new property declaring:
The Comfort brand has never looked better and this property represents the best the brand has to offer. Business and leisure travelers visiting this hotel can depend on Comfort's proven reliability, value and convenience — everything they need for a refreshing stay.
Comfort Inn Prospect Park - Brooklyn, N.Y. (May 2019)
Developed by Prospect Brothers Realty LLC, the hotel located at 150 20th St. in the South Slope area of Brooklyn has 84 chambres. At just a few stations a way from the World Trade Center and Wall Street, it is perfectly located for traveler to the city that never sleeps .
Wu Chen of Prospect Brothers Realty, LLC, explains:
Guests will love the Comfort Inn Prospect Park-Brooklyn's contemporary features and premium location close to so many of New York's top businesses. We're thrilled to establish a presence here with Choice Hotels, whose commitment to the brand and support has been invaluable all the way through the opening process and beyond.
Comfort Inn - Long Island City, N.Y. (May 2019)
The 94-room Comfort Inn is located at 37-35 21st Street in one of New York's emerging neighborhoods. The latest newcomer to the redeveloped industrial area of Long Island City, the hotel is near the NYC Subway's F-train and just 2 short stops from midtown Manhattan.The hotel was developed by Surjeet Kaur and Balbir Sandhu.
