plus

The Chinese Greenland opens its first hotel in Europe

1 min reading time

Published on 15/05/13 - Updated on 17/03/22

After signing onto a strategic partnership between the Chinese group and Melià Hotels International last December, Greenland is taking over the management of Melià hotel of Frankfurt under its Qube brand.

The agreement between Meliá Hotels International and Greenland, to promote mutual development of their brands internationally as well as in China, reflected by the opening of the first European hotel operated by the Chinese group. Under the terms of the agreement, Innside by Meliá Frankfurt has been converted under the Chinese brand Qube. It is an establishment of 177 rooms located near the exhibition center of the German city.

"We are proud to present the first Qube hotel in Germany and Europe. Thanks to its strong economic and social development, China is the primary global source market today and Greenland is now ready to offer a property to Chinese travelers in an international destination", stated Zhang Yu Llang, president of Greenland.

Meliá Hotels International

Meliá Hotels International

Hotel Group

  • Meliá Hotels International Spain
SEE THE NOTE
For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?