Best Western Hotels & Resorts signs two new projects in Ho Tram, the beachfront resort area just 110km from Ho Chi Minh City.
Best Western Hotels & Resorts has joined with Thien Binh Minh Joint Stock Company, a subsidiary of the Charm Group, to introduce two new Best Western branded properties to this destination. Charm Resort Ho Tram, BW Premier Collection by Best Western and Charm Resort Ho Tram, BW Signature Collection by Best Western will be unveiled in the first quarter of 2024, comprising more than 1,000 rooms, suites and villas – across two properties.
Charm Resort Ho Tram, BW Premier Collection by Best Western will offer 458 upscale rooms and suites plus 90 villas, amid a landscape of gardens just steps from the sandy shore.
Charm Resort Ho Tram, BW Signature Collection by Best Western will feature 470 rooms and suites, wrapped in an ambiance of tropical gardens, palms and sparkling pools.
Ho Chi Minh City and Tan Son Nhat International Airport are just a short drive away.
Cyrill Czerwonka, Best Western Hotels & Resorts’ Senior Regional Director of Development Asia
We are delighted to be part of this landmark project, which will enhance Charm Group’s status in the global hospitality sector, elevate the Vietnamese tourism industry, and strengthen Best Western’s upscale and luxury portfolio in this important Asian market.
Our new BW Signature Collection resort will provide home-away-from-home comfort and value, while the BW Premier Collection branded property will showcase authentic boutique hospitality, with premium rooms and suites plus 90 private villas that will attract discerning guests and honeymooners. We look forward to working closely with Charm Group as we bring this spectacular development to life.
This signing marks the latest phase of Best Western Hotels & Resorts’ expansion strategy in Vietnam. With four high-end hotels and resorts now operating, 16 new properties signed and ongoing discussions for more. The group is targeting over 20 branded hotels and resorts to be operational by the end of 2024.
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