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Aloft takes root on the German market

2 min reading time

Published on 10/09/15 - Updated on 29/06/23

Aloft Munich

Starwood Hotels & Resorts announced the launch of its brand in the country, with the development of two new hotels: Aloft Munich and Aloft Stuttgart.

Aloft will enter the German market via Munich and Stuttgart where it will open its first two hotels in the country. The two properties are owned by the local firm Schrörghuber Corporate Group.

Located near the city's central station, Aloft Munich has 184 rooms equipped with all the latest technology, as well as 96 square meters of meeting spaces and a bar. In Stuttgart, the new Aloft is located in the European Quarter, in a multi-use complex. It has 165 rooms, inspired by lofts, as well as rooms to organize meetings and receptions.

With these two new properties, Aloft Hotels has added a new country to its international network of properties, which currently consists of 100 hotels that are operational and under development in 15 countries. As of January 1, 2015, Starwood Hotels & Resorts was the seventh hotel group worldwide in terms of number of rooms with 346,599 units in 1,207 properties according to MKG Hospitality, consulting firm founded by Georges Panayotis. (Read our report)

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  • Starwood Hotels & Resorts changes CEO: Frits Van Paasschen steps down
  • Alternative accommodations: is the hotel industry being ubered?




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