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2022 World Hotel Group Rankings: behind the apparent calm, there are fundamental movements

The effect of the crisis that began in 2020 following the Covid 19 pandemic has not yet been felt in the global hierarchy: the global top 10 is more or less similar to 2021, but with notable developments that foreshadow potential changes in the order established since 2015.

Marriott International retains its position as world leader with a growth of just over 56,000 rooms (+4%). The group is therefore continuing its development, maintaining its growth rate which was +3.1% in 2020 and +4.8% in 2019. A page in the group's history will soon be turned with the announcement that John Willard Marriott wishes to retire after devoting nearly 60 years of his life to the group. His son David Marriott will take over as chairman of the board.

China's Jin Jiang is the world's fastest growing player in terms of volume, with a net gain of over 100,000 rooms over the year (+9.9%). Its development is being driven by an increasing number of openings, particularly in Asia, while in the West the Shanghai-based company has also added two new long-stay brands, Tulip Residence at Louvre Hotels Group and Radisson Residence at Radisson Hotel Group, which will enable it to assert itself in this market.

American Hilton Worldwide is continuing to grow organically at a steady pace, with +5.5% more rooms in 2021, after already +6.4% in 2020 and +6.7% in 2019. Solid in its American bases, it is not hiding its ambitions in Europe either - and particularly in France - with 37 openings already announced on the old continent in the next five years.

IHG Hotels & Resorts has maintained its 4th place despite a stagnation of its portfolio in 2021 (-0.6%). The group has continued to open new hotels (291 openings in 2021, for gross growth of +5%), but at the same time nearly 50,000 rooms have been removed from its portfolio, including 34,000 under its Holiday Inn and Crowne Plaza brands in North America as part of a portfolio review. On the other hand, the group has announced a number of new contracts in the EMEA region.

In fifth place, Wyndham Hotels & Resorts returned to positive growth of 1.8% after a net loss of rooms of -4.2% in 2020. These 14,142 rooms allow it to maintain its 5th position worldwide. In 2021, the group has strengthened its positioning in the resort segment through the launch of its Wyndham Alltra brand, dedicated to the all-inclusive segment, and in luxury with Registry Collection Hotels.

French company Accor retained its 6th place with a growth of +3.2%, i.e. a net gain of more than 24,000 rooms. 2021 was the year in which the joint venture with Ennismore was finalised and its organisation was reorganised to be closer to its operations and owners: operational monitoring was thus divided between Southern Europe, Northern Europe, Latin America, North and Central America, the Middle East and Africa, the Pacific, Greater China and South East Asia

China's Huazhu is the fastest-growing of the Top 10, gaining nearly 100,000 rooms in 2021 alone, at +15.8%. It had also acquired Deutsche Hospitality in 2019 and can now move forward on several fronts, capitalising on its presence in Europe while increasing its stock in China. The group already posted double-digit growth last year (+21.8%) and the year before (+26.5%): if it continues on this path, it could soon rise above the 7th position in the world, which it still holds in 2022.

The American Choice Hotels remains in 8th place despite a -3% loss of business. In the first quarter of 2022, the group launched a refresh of its core brands Comfort, Clarion and Quality, in order to better align with market expectations. This decline concerns North America but also certain other markets in Europe, notably France.

At BTH Hotels, the growth momentum in the number of rooms continued: +7.1%, as in 2020, representing a gain of nearly 29,000 rooms. The Chinese company will thus be the 9th largest hotel group in the world by 2022.

It has overtaken the Indian company OYO, which has fallen back one place with a loss of 21.4% in 2021, following a loss of 54.3% in 2020. However, SoftBank, the company's main investor, received the support of Microsoft in the summer of 2021, which breathed new life into the company founded by Ritesh Agarwal, which launched a vast restructuring programme in 2021. The first effects are there: the OYO portfolio has almost stabilised in India (-0.8%) and is growing again in Asia (particularly in Indonesia and Japan), while it has lost 2/3 of its hotels in China and has cut back on many international markets (Mexico, Brazil, Germany, UAE, etc.).

Just outside the Top 10, the Chinese Greentree Hospitality Group increased its portfolio by 8.1%, or nearly 25,000 net rooms over the year.

BWH Hotel Group remains in 12th place in the ranking with a stable portfolio, gaining 320 rooms. David Kong, who had been at the head of the group since 2004, retired at the end of 2021, and Lawrence Cuculic took over at the time of the federation's world convention in October 2021.

But the biggest growth among the world's leading groups is to be found in the world's number 13, Hyatt Hotels Corporation, whose number of rooms has risen by 19.5% in one year, notably following the acquisition of Apple Leisure Group in November 2021. This operation will have enabled it to add 100 hotels to its portfolio and will largely contribute to the positive balance of 72 hotels between 2021 and 2022. The American company thus retains its 13th place and asserts itself as a solid leader in the luxury all-inclusive resort market.

(*) preliminary data for 2021 (MKG Consulting estimate).
(a) Excluding timeshares, excluding Design Hotels units distributed but not integrated into the group.
(b) excluding single distribution/affiliated rooms [=Hotels & Preferences, Tempting Places], WITH Radisson Hotel Group.
(c) excluding timeshares [=excluding Hilton Grand Vacations].
(d) Excluding hotels operated under Accor brands.
(e) MKG estimate based on actual Q3 2021 vs 31.12.2020.
(f) MKG estimate 2020 based on the census of hotels active on the platform for the hotel stock only, excluding OYO vacation homes /ex-@Leisure Group, Belvilla, Ferienwohnungen.
(g) MKG estimate based on actual Q3 2021 vs 31.12.2020.

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