Global leaders continue to grow, but at varied paces. Chinese actors are becoming increasingly powerful: in the global ranking, Huazhu overtakes Best Western. The analysis with the data.
May 2017: Monthly results of hotel chains by category
Following its merger with Starwood Hotels, which allowed its portfolio to exceed one million rooms, Marriott International is strengthening its leadership in 2017. With 1,169,902 rooms as of January 1, 2017, its supply pursues organic growth (+5.5% from 2016 to 2017), while the hotelier simultaneously implements its new organization. Hilton Worldwide, from which the Chinese HNA bought 25% of shares in late 2016, is also strengthening its position in second place thanks to a 6% increase in its hotel supply, which is notably sustained by the development of its Hampton Inn, DoubleTree and Garden Inn brands, coupled with the launch of new, intergenerational brands. Meanwhile, it was also preparing the split of its timeshare division and its REIT, an operation that was successfully carried out earlier this year.
Similarly, IHG and Wyndham Hotel Group hold their positions in third and fourth place, with growth in their hotel supply by +3.1% and +2.9%, respectively. With a total number of rooms up by 5.3%, AccorHotels experiences strong growth in its core industry, while simultaneously trying to diversify its business in private rentals, concierge services and F&B, with the purchase of numerous companies over the last few months.
In comparison to Western groups, Chinese actors post tremendous growth rates and pursue their rise in power, like Jin Jiang Hotels (+8.4%), BTG Hotels (+10%) or Huazhu (+12.9%). The latter has recently acquired Crystal Orange Hotels from Beijing for €500 million in June 2017, and had already overtaken Best Western International as of January 1. Best Western International, meanwhile, saw its hotel supply decrease by 5.9% in 2016, which is equivalent to a negative balance of 8,000 rooms. This drop is partly due to its cooperative model which, this year, had more terminated contracts than new members. The group has launched new brands such as Vīb, Glō and the white label SureStay, and has since purchased Sweden Hotels.
The Chinese giant HNA, which bought Carlson Rezidor and recently acquired 25% of Hilton Worldwide's shares, posts +3% organic growth this year keeping it at the threshold of the the Top 10. Last but not least, Hyatt Hotel Corp once again ranks 12th, with a +7.3% increase in its supply. But competition is gaining strength behind it .
These figures are extracted from the complete rankings (Top 300 groups & Top 250 hotel chains in terms of properties and hotel rooms; financial ranking & efficiency ratio) and other sections (global hotel supply, hotel chain supply, listed by range, by continent/country...) of the 2017 Worldwide Hotel Market Report, available here. Subscribers: access the full version with detailed data and main facts for the Top 12 Hotel Groups.
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