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TUI Blue remains on growth path

Following the launch of the first two hotels in Turkey in May, two further hotels will follow before the end of the year.

The new hotel brand TUI Blue is expanding its portfolio. Following the launch of the first two hotels in Turkey in May, two further hotels will follow before the end of the year, with one TUI Blue hotel to open in Schladming in Austria in November, followed by the launch of a further hotel on Fleesensee in Germany. To this end, TUI is investing in the repositioning of two existing hotels: the aqi Hotel Schladming and Iberotel Fleesensee. In addition, a further TUI Blue hotel in the five-star segment is under construction in Castelfalfi in Tuscany, expected to open in the spring of 2017.

Launched in December 2016, the new hotel brand TUI Blue caters for an international, up-to-date, lifestyle-oriented audience. With its brand claim "Explore the more", TUI Blue blends the best of individual and package travel. The hallmarks are regional architecture, cutting-edge technology design and a tailored approach to fitness, food and relaxation. The hotels' high-quality offerings are complemented by unique local modules granting an extra holiday experience. This is the first hotel brand to place the experience at the core, providing authentic holiday encounters with the surrounding region

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