Following the launch of the first two hotels in Turkey in May, two further hotels will follow before the end of the year.
Launched in December 2016, the new hotel brand TUI Blue caters for an international, up-to-date, lifestyle-oriented audience. With its brand claim "Explore the more", TUI Blue blends the best of individual and package travel. The hallmarks are regional architecture, cutting-edge technology design and a tailored approach to fitness, food and relaxation. The hotels' high-quality offerings are complemented by unique local modules granting an extra holiday experience. This is the first hotel brand to place the experience at the core, providing authentic holiday encounters with the surrounding region
- TUI commits to building 10 new hotels in Greece
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