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A Trump Hotel descendant near the White House?

Trump Hotels Group wishes to develop its new lifestyle brand Scion in Washington, DC. The group would like to find and convert an existing mid-size hotel into a more affordable boutique hotel located in one of the strategic districts of the capital.

In 2016, the Trump Hotel Collection announced the launch of a lifestyle brand named Scion. This brand will be developed in urban and resort destinations, and will target Millennials. Positioned on the upscale segment, these addresses will offer a more modestly priced alternative to the Trump Collection. The properties will be independent and operated by Trump Hotels.

Within the group’s growth strategy, an address operated under the new brand could open its doors in the American capital, according to the Washington Post. Its representatives (Donald Trump’s two older sons, Eric and Donald Junior, and the group’s CEO Allen Weisselberg) have mentioned their will to convert an existing mid-sized boutique-hotel in Washington, DC. The group toured several properties (such as The Carlyle Hotel on Dupont Circle and the Kimpton Glover Park according to Washington Business Journal), but no official deal has been signed yet. Eric Danziger, Trump Hotels CEO has confirmed that currently they have 30 letters of intent signed under the brand Scion in the United States of America, with preliminary deals in Dallas, Austin, Nashville and Cincinnati.

Trump Hotels already has a hotel in operation in Washington, DC. It was developed within one of the city's iconic buildings: the Old Post Office and opened in 2016. The group already has a portfolio of 15 hotels in operation worldwide including eight in the US. Other properties are located in Canada, Brazil, Panama, Scotland and Ireland. 

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