A preliminary look at the Hotel Activity Review 2016: discover which hotel chains are the top ten operators on the continent as of January 1, 2016.
Ranking of the 10 most important hotel operators in Europe (in terms of rooms) has not changed significantly compared to last year. The ibis megabrand confirmed its leading position in 2015 with 1.6% growth in available supply, reaching 133,414 rooms as of January 1st, 2016.
The brand stays ahead of its challengers up on the podium, outdistancing Best Western and Holiday Inn/Holiday Inn Express, whose supply shrank by 7.5% and 0.4% respectively. However, the European pipeline of the latter remains significant, with several openings planned in Germany and the United Kingdom in the upcoming years.
Mercure strengthened its position as the fourth operator on the European market. AccorHotels' brand increased its supply by 4% last year. Also following a positive trend, albeit more slightly with a 1.8% increase in terms of rooms, Premier Inn confirmed its position in fifth place in the European ranking.
Despite a decrease in the brand's supply (-0.8% in terms of rooms), NH Hotels maintains its sixth position in the rankings with 43,196 rooms on the market as of January 1st, 2016. Coming next are Novotel and Suite Novotel, with a 2.1% growth in available supply.
The primary change in the European Top 10 in 2016: Hilton International overtakes Travelodge with its supply increasing by 1.8%, while the budget brand shrank by 6%.
Finally, Radisson Blu (10th) completes the ranking of the ten leading groups in Europe, registering a significant 5.3% gain in terms of available supply.
This ranking is a glimpse at the Hotel Activity Review 2016, available soon on our online store.
Please do not hesitate to contact us for more information:
webeditors(@)hospitality-on.com or +33 1 56 56 87 73
- 2015 in Europe: hotel KPIs continue to grow, driven by southern countries and CEECs
- 2015: French hoteliers mark a balance with contrasting circumstances
- French luxury hotels and palaces in 2015: diverging trends for activity
Already signed up? Already signed up? Already signed up? Already registered? Login!