At the 2016 American Lodging Investment Summit in Los Angeles, the company announced it surpassed the 600th property milestone with 43 new openings, nearly double the number of the previous year.
Starwood's Aloft remains one of the group's fastest growing hotel brands with ten openings in 2015 and nine more slated for 2016 in North America. Element Hotels opened five new adresses in 2015 and is expected to open more than twenty hotels across the U.S. and Canada by year end 2018. In the next three years, dual-branded properties combining the brands Aloft and Element will debut in Austin, Boston, Charleston, Colombus, Dallas Love Field and Redmond.
Regarding Starwood's upper upscale brands, Sheraton, Westin, Le Meridien and Tribute Portfolio, more than doubled their number of openings compared to the previous year. In its launch year, Tribute Portfolio now comprises eleven new hotels (signed and opened) or more than 3,500 rooms. The Westin brand opened five hotels this past year, while The Sheraton brand welcomed the Sheraton Phoenix Downtown Hotel and the Sheraton Chicago Hotel & Towers as Sheraton Grand properties. Finally, Starwood increased its luxury pipeline with eleven new hotel deals in 2015 across the St. Regis, The Luxury Collection and W Hotels brands.
As of January 1, 2015, Starwood Hotels & Resorts was the seventh hotel group worldwide in terms of number of rooms with 346,599 units in 1,207 properties, according to data published by MKG Consulting.
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