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Starwood Hotels & Resorts strengthens Dubai portfolio

With 2018 Openings of Aloft and Element, Dubai will be have all nine of Starwood’s brands.

Starwood Hotels & Resorts Worldwide announced an agreement with wasl hospitality & leisure LLC, a subsidiary of wasl Asset Management Group, to debut the Aloft and Element brands in Dubai. Scheduled to open in 2018, Aloft Dubai Raffa and Element Dubai Raffa will bolster Starwood's presence in Dubai - the city with the second largest concentration of hotels for the company after New York City. With the debut of both brands in 2018, Dubai will soon be home to all nine of Starwood's brands.

"With the Dubai government promoting mid-scale hotel development ahead of the Dubai World Expo 2020, we believe the timing is right to widen the reach of our signature Aloft and Element experiences," said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East.

Aloft Dubai Raffa and Element Dubai Raffa will be built simultaneously and operate as a unique complex offering 165 and 96 rooms, respectively, upon opening in early 2018. Located near Dubai Maritime City - the new development at Port Rashid - the hotels will be conveniently located close to Sheikh Zayed Road and the heart of Dubai's traditional commercial centre.

Starwood currently operates nearly 50 hotels and resorts across the Middle East under eight of the company's nine distinct lifestyle brands including: The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft. The company has plans to further expand its portfolio in the region with a pipeline of over 35 hotels due to open by 2017.

On January 1, 2014, Starwood Hotels & Resorts was the seventh hotel group worldwide in terms of number of rooms, according to the ranking realized each year by MKG Hospitality, hospitality consulting firm founded by Georges Panayotis. The group had 339,243 rooms in 1,161 hotels. (Read our report)
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