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Starwood Hotels & Resort enters Liverpool

The hotel group announced the opening of the Aloft Liverpool hotel for the 2014 year, its first establishment in the British city.

Starwood Hotels & Resorts chose its Aloft brand to launch itself on the Liverpool market. The hotel group announced the opening of its first establishment in the city for the 2014 year, the Aloft Liverpool hotel. The 116-hotel will be located in the renovated Royal Insurance building, in the city's business district, and will be operated by BDL Management.

"The signing for the development of the Aloft Liverpool hotel shows Starwood's desire to reinforce the European presence of its midscale brands, via management and franchise contracts", stated Bart Carnahan, Senior Vice President, Acquisitions & Development, Europe, Africa and Middle East, Starwood Hotels & Resorts. The hotel group also signed agreements for hotels in St Petersburg, Munich, and Stuttgart.

Starwood Hotels & Resorts currently has a portfolio of ten hotels in the United Kingdom, eight of which are located in London representing six of its brands. The group is also present in Ecosse with two establishments.
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