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Starwood Hotels Introduces a new brand, Tribute Portfolio

Tribute Portfolio, Starwood's 10th Brand Sets Sights on World's Most Distinct Independent Hotels.

Starwood Hotels & Resorts Worldwide introduced Tribute Portfolio, the company's 10th brand and second collection of independent hotels. Promising owners, Starwood Preferred Guest® (SPG®) members and guests the ability to "Stay Independent," the Tribute Portfolio brand will be comprised of outstanding independent hotels and resorts. With a firm focus on four star, upper upscale hotels, Tribute Portfolio will complement Starwood's The Luxury Collection brand and further solidify Starwood as the world's most global high-end hotel company. The brand will make its debut today with its first featured hotel, the iconic Royal Palm South Beach Miami and will soon open new hotels inAsheville, North Carolina,Nashville, Tennessee,Savannah, Georgia, and Charleston, South Carolina.

"With Starwood's history of brand innovation, design leadership and our leading global high-end footprint, we believe Tribute Portfolio will be an exciting solution for hotel owners of distinct properties who wish to maintain their independent spirit, yet benefit from Starwood's powerful distribution, loyalty and sales platforms," said Adam Aron , Starwood's Chief Executive Officer. "Our mission with Tribute Portfolio is very simple: bring great hotels in great destinations to our loyal SPG members, who make up more than half of all Starwood stays."

Starwood's goal is to have 100 Tribute Portfolio hotels and resorts over the next five years. Initial focus on growth of this new brand will be in North America and Europe, and travelers can expect to see Tribute Portfolio properties in global markets within the first year.

The Tribute Portfolio brand's debut property, the iconic Royal Palm South Beach Miami features 393 guestrooms, including more than 100 suites, two swimming pools surrounded by contemporary cabanas, a fully equipped gym, and more than 10,000 square feet of modern meeting and event space. Tribute Portfolio also launches with four soon-to-open hotel properties. In Asheville, North Carolina, the well-known BB&T Bank building, which draws inspiration from renowned modernist architect Ludwig Mies van der Rohe, will open in 2017 as the Vandre Nouveau Hotel, a Tribute Portfolio Hotel. Starwood is also working with Rockbridge to open three Tribute Portfolio hotels. Debuting in 2016, the historically significant Noel Place Hotel in the Printers Alley area of downtown Nashville, Tennessee, will undergo a comprehensive renovation and feature 166 guestrooms and suites, a destination restaurant, rooftop bar and speakeasy. Also slated to open in 2016, a new build hotel in Savannah, Georgia, will be perfectly situated on River Street in the city's Historic District and include 173 guestrooms and suites, an 11,000 square foot indoor/outdoor rooftop bar, outdoor swimming pool, and destination restaurant. In 2017, Tribute Portfolio will debut in the Historic District of Charleston, South Carolina, with a 100 guestroom hotel featuring a rooftop pool and bar, signature restaurant, and 11,000 square feet of indoor/outdoor meeting and event space.
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