Spectacular growth in the number of rooms (+22.3%) has propelled the German group into the top 10 in Europe.
Supply change: + 22,3%
# of hotels, 2020: 199
# of rooms 2020: 51,070
It gained nearly 10,000 rooms in the space of one year, to a portfolio of 51,070 keys spread over 199 properties.
The development was strongly driven by the growth of its latest brand, TUI Blue, which has integrated into its portfolio the former TUI Family Life and other hotels previously operated by third parties, such as the former TUI Sensimar properties.
In particular, the brand arrived in Tyrol (Austria) with the opening of TUI Blue Fieberbrunn (144 keys) in December and in Santorini (Greece) with TUI Sensimar Meltemi Blu (96 keys) in June.
The group also revisited the complete organization and segmentation of its brand, which is now divided into three categories: TUI Blue For All; TUI Blue For Two (for couples); and TUI Blue for Families (for families and groups).
In March 2019, TUI Hotels & Resorts announced its intention to expand from 10 to 100 properties by 2020. In the French market alone, no less than 37 TUI Blue units should be operational by the summer of 2020.
Erik Friemuth, managing director of TUI Hotels & Resorts, said about this growth:
In future, TUI Blue will cater for more than one million customers per year, contributing to the brand’s strong global footprint. Our flagship hotel brand will thus be a relevant player in the leisure hotel sector from next Summer.
In addition to Europe, the TUI Blue brand is now looking to expand into South East Asia, the Caribbean and the Indian Ocean, particularly Zanzibar and Kenya. The RIU brand has also spread to Zanzibar, through the acquisition of a second 149-room hotel on the island in July 2019.
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