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Analysis

[Ranking] Top 10 hotel groups in Europe: #6 Whitbread

The British single-brand group had significant growth in 2019, with 3,007 additional rooms as of January 1, 2020. After selling Costa Coffee at the beginning of the year, the group refocused on its core business, developing its Premier Inn portfolio.

Supply change: + 4.0%

# of hotels, 2020: 817

# of rooms 2020: 78,623

The British single-brand group had significant growth in 2019, with 3,007 additional rooms. After selling Costa Coffee at the beginning of the year, the group refocused on its core business, developing its Premier Inn portfolio.

Among the markets invested in, Premier Inn has expanded considerably in Germany through conversions of independent hotels in Nuremberg, Munich and Stuttgart, for a total of 482 rooms. These acquisitions added to the Group's pipeline in Germany, which includes 40 hotels in 16 major cities across the country with approximately 7,000 rooms. A total of approximately 1,500 rooms will open in Germany in 2019, including a 182-room hotel in Hamburg and two hotels in Munich.

The domestic market remained the primary source of growth: +4,500 new rooms in the United Kingdom and approximately +3,000 in Ireland. A fourth hotel opened in the centre of Dublin at the end of December, another in Cork in October, and another in Bangor (85 rooms). In the capital, Premier Inn opened in St Swithins Lane, Bank (61 rooms), in the heart of London. The first hotel of the new budget brand Zip, announced in 2018, opened in March 2019 in Cardiff. The ZIP by Premier Inn Cardiff has 138 rooms with a floor area of 8.5 m² and equipped with windows or "lightboxes" (to give the illusion of a window), and minimal furnishings to maximise space.

The Company also announced at the end of the year its commitment to gradually eliminate all single-use plastics from its Premier Inn locations and restaurants by 2025.

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