In 2019, the Chinese group's supply in the Old Continent fell by 0.4% to 1,226 properties with 122,544 rooms.
Supply change: -0,4%
# of hotels, 2020: 1,226
# of rooms 2020: 122,544
A major event of the year, the consortium Jinjiang International Holdings Co, Ltd. and Aplite Holdings AB took control of the capital of Radisson Hotel Group in February 2019, becoming 94.12% owners of Radisson AB. At the end of June, the Group opened the first co-branded Radisson Hotel Group Jin Jiang, the 434-room Radisson Blu Frankfurt with 434 rooms and suites.
As for the Louvre Hotels Group, there was several changes. At the beginning of the year, it announced the opening of approximately 10 hotels (about 800 rooms) under the Kyriad Direct budget brand (launched in April 2018) on the French market.
The Kyriad brand inaugurated a marketing campaign, namely “Spark the joy of traveling”, as well as a new visual identity. Indeed, the transformation of the Group's historical brands was initiated in 2016 with the Golden Tulip brand, which launched a new Nordic-style bedroom concept in November. The high-end version, Royal Tulip, also underwent a brand overhaul, with a new logo and a new visual identity revamped around the plant motif.
In addition, the group acquired Tempting Places, a “high-end boutique hotel label” already established in 31 countries, through the voluntary chain Hôtels & Préférence, to strengthen its position in this niche.
It also jointly opened a Campanile (80 keys) and a Golden Tulip (102 keys) in Montpellier, in the same property complex (Le Belaroïa), a unique situation for the group in France. Another property inaugurated on French soil in June is the Golden Tulip**** Bordeaux Euratlantique, based on the “100% playful” concept designed “to alternate between work and relaxation” (official press release).
A new product studied for three years in China, through a 180-key hotel in Shanghai (Campanile Jing An) opened in July 2017, should soon be launched on the European market. It is the “Smart-Campanile”, a digitalized version governed by the artificial intelligence of the hotel industry. The technology aims at “digitalising” the hotel operation as much as possible: the front desk is replaced by a machine for check-in, smartphones replace the room key, “intelligent” and interactive robots regulate the room options (brightness, air conditioning, etc.), or “connected” bars allow clients to pay by QR code via a mobile phone application (WeChat or Alipay for the Chinese market). The group announced its intention to extend the concept to 200 hotels by 2021.
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