However, the distribution by range across regions is somewhat different. After buying two travel agencies in Mexico, it is now heading for Africa, with a new hotel concept in the making.
Like Thomas Cook and BARCELÓ HOTELS & RESORTS, Nuba is now focusing on the hotel industry, with a clear goal: "control the entire value chain" in order to better manage the trip, from accommodations to how the trip is organized.
It thus plans to buy six to seven hotels in Africa, with a first deadline set for the end of 2021 for the opening of the first property. The privileged countries are located in the southwest of the continent, an area estimated to be among the safest and most promising for safaris. This is Tanzania, South Africa, Namibia, Botswana, Mozambique and Zimbabwe.
As Pablo del Pozo, president ceo of the group, explains, the project is based on an acquisition strategy for existing units, because "there are very good hotels in Africa, and we will buy them rather than build them, and then modernize them, by adapting it to the image and decoration of Nuba and incorporating all the installations and services requested by the guest." In addition, the Spanish firm will only own the walls, as management was not transferred.
The idea is thus to develop intimate properties, with a volume of 20 to 30 quality rooms with an original concept, combining at once a safari offer and gastronomic dining, preferably Michelin-starred. An agreement has already bee signed to develop a menu with two starred Spanish chefs, Andoni Aduriz (of Mugaritz) and Diego Guerrero (of DSTAgE).
Monsieur del Pozo comments on this new concept:
There is no luxury safari destination in the world that has boutique hotels and Michelin-starred cuisine. It is therefore a unique and differentiated offer for our customers.
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