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Analysis

Naples the eternal, independent romantic

Equipped with quality infrastructures, Naples is connected to Rome by train in 1h15 and its harbour is the departure point for many ferries. Naples Capodichino airport (7th national airport) handled more than 9 million passengers in 2017, up by 25.8% (after +9.9% the previous year).

The city's economic activity is mainly based on tourism and the mechanical, energy, automotive, textile and agro-food industries. The gap with the large cities of the North in terms of economic activity and unemployment, historically very high, has narrowed considerably over the last ten years.

Neapolitan tourism is based on the advantageous geographical location of the metropolis, allowing the development of many historical seaside resorts, and on a very important cultural, volcanic and archaeological heritage. Unlike many cities rich in history, Naples does not clearly distinguish between heritage and everyday life, and is therefore often compared to an open-air museum.

The development of Mediterranean cruises also constitutes long-term support for the development of its seasonal tourist activity. Naples is the 3rd cruise port in the country and has welcomed more than one million cruise passengers per year (1 million in 2017 or -23.4% compared to 2016). The port is currently undergoing renovations, which are expected to be completed in 2020.

The Neapolitan hotel chain network remains small with 2,376 rooms on January 1, 2018. The hotel market in Naples is characterised by structural growth in demand, stimulated by international tourists and a weak hotel chain supply.

All categories combined, hotel properties posted an annual occupancy rate in 2017 of 76.9%, up 2.1 points. The average price follows a steady upward trend with a 7.3% increase in 2017 after 5.2% the previous year. RevPAR jumped 10.4% in 2017 to €64.2, thus continuing to catch up with the Italian average.

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