Monte-Carlo Société des Bains de Mer has just signed a strategic partnership agreement with the Chinese operator Galaxy Entertainment Group to expand its business in the Asia-Pacific region.
Jean-Luc Biamonti, SBM Chairman of the Board and Chief Executive Officer, declared on this occasion: “We recognize the similarities in corporate philosophy between both S.B.M. and GEG. A deep commitment to supporting the company’s employees and the local community, the environment and maintaining the highest quality in world-class resort design and service standards, which all echo SBM’s own corporate beliefs. GEG’s success in Asia will certainly be a valuable enhancement to SBM’s portfolio.”
The two hotel operators plan to open an Integrated Resort in Japan, the country having recently passed a law to promote this type of property in the region. Galaxy Entertainment Group, which manages three resorts in Macau, has a good reputation in Asia and should be beneficial to the deployment of S.B.M in the territory.
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