In May, the former Royal Palm Beachcomber, located on the Haouz Plain, close to Marrakech will pass under the group's upscale brand: Fairmont.
AccorHotels has a 37-hotel portfolio in Morocco and 70 hotels worldwide under the Fairmont brand. This opening follows the group’s growth strategy for the brand which has also recently opened the Fairmont Quasar Istanbul, the Fairmont Chengdu and the Fairmont Fujairah in the Middle East. Three hotels will open their doors by the end of the year in Jordan, Saudi Arabia and in the United States of America, totaling 1,663 rooms.
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