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IHG launches Hualuxe

InterContinental Hotels Group announced the locations of its first two Hualuxe Hotels & Resorts properties in Greater China.

InterContinental Hotels Group announced the locations of its first two Hualuxe Hotels & Resorts properties in Greater China. Hualuxe Hotels and Resorts is its luxury hotel brand specifically designed for Chinese consumers.

Owned by Shanghai-based Greenland Group, a leading real estate developer in China and one of IHG's long-standing strategic partners, Hualuxe Nanchang High Tech Zone is located in Nanchang, the capital of the Jiangxi Province and a key catalyst to the economic growth in Southeast China. The hotel is situated in one of the city's tallest buildings with a sky lobby overlooking the city. Operating on the 39th to 56th floor, the hotel has 281 guest rooms with 21 club rooms and deluxe suites, 3 distinctive restaurants and best-in-class banquet facilities.

Hualuxe Yangjiang City Centre is located in the heart of Yangjiang, a fast developing leisure and business destination in China's Guangdong Province. Its features 282 deluxe rooms, including 76 club and deluxe suites, the largest pillar-less ballroom in the city and a range of restaurants offering local and international cuisine.

Richard Solomons, Chief Executive Officer of IHG commented: "This is a very important milestone for IHG as we announce the locations of the first two HUALUXE Hotels and Resorts properties in China. The brand was built on over three decades of market insight, experience and leadership in China and epitomises the finest elements of China's world-renowned hospitality. The brand has been well-received in the market since its launch in 2012 and we are on track with our vision of taking it to 100 cities in Greater China over the next 15 to 20 years. The first two hotels, in Nanchang and Yangjiang, are located in China's heartland and working with our trusted owners, we are confident they will be welcomed by both Chinese and international consumers."

Since IHG first announced the launch of the brand in 2012, it has signed 24 hotels into the pipeline in 20 cities across China including Beijing, Shanghai and Chengdu. All 24 hotels are due to open over the next 3 to 5 years. As Chinese outbound travel continues to grow and gain momentum, IHG also plans to introduce the brand into key international destinations, such as London and New York, to meet the specific requirements of the Chinese travellers wherever they may be.

On January 1, 2014, InterContinental Hotels Group continues to be the first hotel group worldwide in terms of number of rooms, according to the ranking realized each year by MKG Hospitality, the hospitality consulting firm founded by Georges Panayotis. It had some 4,700 properties for close to 690,000 rooms worldwide. (Read our report)
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