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Hyatt strengthens its Turkish portfolio

The US hotelier signs a new property in Bodrum, near the Aegean Sea. Operated under the Hyatt Centric brand, it should open its doors by mid-2019.

The US hotelier Hyatt Hotels Corporation has just announced the signing of a franchise agreement with Özkent Girisim Gayrimenkul Yatırım ve Ticaret A.S., with a goal to develop a Hyatt Centric property in Bodrum, Turkey.

Located on Turkey's west coast, by the Aegean Sea, Bodrum will welcome its first Hyatt-branded property: the Hyatt Centric Yalikavak Bodrum is set to open by mid-2019. It will feature 77 rooms, five F&B outlets, a spa, outdoor and indoor swimming pools, as well as more than 500 square meters of conference and events space.

The U.S. hotelier's lifestyle brand, launched in 2015, relies on this upcoming opening to durably settle  on the European continent. As Peter Norman, senior VP, Acquisition & Development, Europe, Africa, Middle-East and South West Asia for Hyatt, highlights: "Today's announcement allows us to build upon the momentum of the Hyatt Centric brand in Europe."

Through the signing of this new property, Hyatt develops its Turkish portfolio, which already includes the Park Hyatt Istanbul – Macka Palas, Grand Hyatt Istanbul, Hyatt Regency Istanbul Ataköy, Hyatt Centric Levent Istanbul, as well as Hyatt House Gebze, set to open in September 2017. As of January 1, 2017, Hyatt Hotels Corporation is the 12th hotel group worldwide, with 663 properties and 173,534 rooms, according to data published by Hospitality ON.

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  • [Slideshow] Opening of the first Hyatt Centric in Central America
  • [Slideshow] A first Hyatt Regency hotel opens in Amsterdam
  • Hyatt Hotels Corp develops its first Hyatt Place in Japan
  • Hyatt Hotels Corp reinforces its presence in China
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