Hyatt Hotels Corporation has just announced the development of its first resort in the French Alps under the Hyatt Centric brand. Its opening is scheduled for 2018.
"Hyatt Centric La Rosière is an extremely important and exciting development for the Hyatt Centric brand. The deal marks the expansion of the Hyatt Centric brand into a new continent, as well as our first ski resort in the region, which we regard as a remarkable milestone," remarked Peter Norman, Senior Vice President, Acquisition and Development Europe, Africa, Middle East and South-West Asia for Hyatt.
Hyatt Centric corresponds to the group's lifestyle brand that targets generation Y and business and leisure travelers. Thirteen Hyatt Centric properties are operational while others are under development in Barbados and Japan. As of January 1, 2016, Hyatt Hotels Corporation ranked 12the hotel operator worldwide in terms of number of rooms, with 605 properties for a total of 161,737 rooms, according to data published by Hospitality ON.
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