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Hotel transfers: a calm season in Dortmund

The most populated city in the Ruhr has long welcomed different hotel brands, particularly economy and midscale brands that are drawn by business tourism and the destination's intense cultural and athletic calendar. Some brand changes happened there recently, but these did not have a significant impact on the volume of the hotel supply.

While the city of Dortmund is known as a green metropolis thanks to the many green spaces and forests that surround it, it might be said that the Schwarzgelben (Blacks and Yellows) have been the primary contributors to raising awareness of the destination recently. The BVB Dortmund stadium, the Signal Iduna Park, constitutes an attraction in and of itself. With 81,359 seats, it is Germany's biggest - nonetheless, it manages to fill up for every game, earning it the award for the strongest average attendance for a soccer stadium worldwide! The assets of this city of close to 600,000 are not limited to Europe's most popular sport. A major economic center and industrial motor in the Ruhr, where it is the largest city, Dortmund is home to the headquarters of corporations such as ABP Induction Systems, Amprion, KHS, Rhenus, RWE, ThyssenKrupp, and, of course, Signal Iduna. With the decline of the carbon and steel industries, the city progressively specialized in the biotechnology, robotics and other cutting edge industries. Its many higher education institutions have close to 50,000 students, in particular in the engineering and cutting edge technology sectors. As European Capital of culture in 2010, Ruhr promised to promote the region's unique heritage, which includes a blend of historic monuments dating back to the Middle Ages and remarkable industrial sites. In Dortmund, the former Zollern colliery houses the Industrial Museum, an essential stop on the "European Route of Industrial Heritage" created by the European Union.

The chain hotel supply in Dortmund currently includes 2,269 rooms, about half of which are positioned on the midscale segment, which is an indication of the importance of business tourism in the Ruhrgebiet. With a similar number of addresses, but generally smaller capacity, economy properties represent 36.4% of the city's hotel supply (825 rooms), while the upscale segment is down, with just 356 rooms and 15.7% of the supply's capacity.

Strategically located near the Signal Iduna Park and the Convention Center, the former Pullman Dortmund hotel completed its change of banner. The 219-room property has been operational since September 1, 2015 under the name Arcadia Grand Hotel Dortmund. Moreover, twenty or so rooms should be renovated after this operation.

The Novum group, meanwhile added a second address to its portfolio at the destination with the opening of the Novum Hotel Excelsior Dortmund, a 53-room address near the city center and the central station. The hotel is near the brand's other property: Novum Hotel Unique Dortmund Hauptbahnhof. Finally, west of the city, the Hotel Ashok (35 rooms) began renovation in 2015 - since then it has partially reopened.

The limited change in the supply has made it possible for Dortmund's hoteliers to post good growth in their occupancy rates in 2015 (+2.3 points), leaving the city below regional and national averages, nonetheless. Thanks to a slight increase in average daily rate, the city's properties saw their Revenue per available room (RevPAR) increase significantly, with a rebound by +4.7% over 2014, even if in terms of absolute value the RevPAR remains lower than the federal average.

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