The very first property under the Tru by Hilton brand opened at Oklahoma City Airport. This is the 5,000th hotel of the group, which has more than 400 other Tru by Hilton properties under development.
This hotel, owned by Champ Patel of Champion Hotels, is the 5,000th Hilton property worldwide, and the launch of the Tru by Hilton offer suggests that the group will not stop there. "We are pleased to celebrate our first Tru by Hilton—a brand we launched with the goal of reinventing the midscale segment,” said Christopher Nassetta, president and CEO of Hilton.
"With Tru by Hilton, these travelers don't have to choose between a great experience and price in the midscale segment-they now can get the best of both worlds," said Alexandra Jaritz, global head Tru by Hilton. The emergence of this brand in the Hilton portfolio marks a new step in the growth of the group which, on January 1, 2016, ranked second largest operator worldwide with 4,565 properties and 751,350 rooms, according to data published by Hospitality ON.
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